PROJECT OVERVIEW
Space Cadet Brewing Co.
Welcome to the vibrant universe of Space Cadet Brewing Co., where dynamic branding channels nostalgic youth and psychedelic aesthetics.
Project
Exploratory Passion Project
Objective
Design a brand identity & packaging for a funky brewery
Scope & Team
1 Designer
Tools
Illustrator
Photoshop
Figma
Challenges
Achieving visual & narrative harmony,
Mastering a bold maximalist aesthetic, Standing out in a saturated market
Responsibilities
Logo design
Brand Identity
Packaging
DESIGN RATIONALE
A “space cadet” is often defined as someone who is lost in their own imagination–a daydreamer.
The brand design illustrates this definition by merging outer space and blue skies to embody the imaginative, “spaced out” state of a space cadet.
“Space cadet” also refers to someone in an altered state of being, hence the psychedelic influences depicted in the logo design, neon colors, and whimsical patterns.
LOGO PROCESS
LOGO BREAKDOWN
